The emergence of internet has led to the development of new and more effective trends in marketing which has helped businesses to grow. One of the monumental trends in today’s digital landscape is twitter marketing. This powerful social media marketing strategy has become a favored tool for businesses to stay in close communication with followers. Here are some thoughts by the marketing pros that you need to consider when it comes to Twitter marketing.
Currently, Twitter has more than 300 million active users making it the 2nd most popular social media network on the internet. Not using Twitter marketing means a business is losing thousands of customers.
Businesses like IPA Applications know now the value of social media and Rick Mason who handles their marketing notes “One of the major benefits of twitter marketing is that a business can reach a bigger audience. With more than 300 million active monthly users, twitter already has a global appeal. Moreover, a business owner has the opportunity to expand their existing reach. With Twitter, a business is able to connect with a diverse and varied fan base , which can significantly extend their reach.”
Peter Mora runs the marketing for gift check program and also for witkowski dental and notes “Twitter marketing allows a business to keep their followers updated with current information about their business. Moreover, the platform helps businesses to establish stronger relationships. Also, Twitter allows one send tweets to their target market leading to better conversion rates.”
The following are the essentials for successful Twitter marketing:
Define a specific target market
In order to achieve the desired results from Twitter marketing, a business must know exactly who their perfect clients are. This is an important key to using twitter. Besides, it’s important for a business to share content that brings value to followers.
Be active on Twitter
Mason Peterson runs the marketing for numerous companies and quotes “Twitter marketing works effectively for businesses that tweet regularly. If a business is not actively participating , their followers will forget about the business . Its good to be active and build a reputable online presence and credibility among followers. Every action taken on Twitter needs to connect a business with their target market.”
When using social media, having a constant presence is key to success. If you are just starting off and don’t have followers, there are sites where you can buy followers to help build your social media channels.
Using hashtags when tweeting allows a business to be discovered easily in searches. The hashtags should be used strategically and should not be overused. For better results, one should use trending and high traffic hashtags.
Lastly, be sure to spice up tweets with links and images for more engagement and sharing.
In a nutshell, Twitter is an invaluable tool for every business’s social media marketing plan. In fact, it should never be considered an expense, but rather a priceless investment. It has a huge ability to give a business a solid presence.